Where Media Kit - Where Canadian Rockies

An Essential Travel Guide Celebrating Over 40 Years

Ads Attract Customers & Increase Sales


Where Canadian Rockies is informative, colourful and graphically inspiring. Printed on quality glossy stock with a UV coated cover, surveys report over 900,000 annual readers, 53% of whom save a copy for future reference.


The authority on visitor information, Where Canadian Rockies accurately and logically tells travelers about activities, restaurants, shops and more. ‘Insider’ insights, in depth articles and detailed listings are included. Surveys report that the average time reading Where is 29 minutes.

Brand Name Recognition

Established in 1936, Where is the world’s largest publisher of visitor magazines with 55 titles and 80 million readers annually. Travelers seek out this trusted provider of essential information in print and online.

Targeted Distribution

Where Canadian Rockies effectively targets advertisers’ prospective customers. A survey reported that 84% of Where readers agree that its “ads provide useful and relevant information.” Where Canadian Rockies is distributed as a trip planning reference at 650+ outlets:

  • Banff, Canmore, Kananaskis, Lake Louise and Jasper: Hotels, information centres, stores, restaurants, car rentals and more.
  • Calgary and Edmonton: Airports, information centres, car rentals, motor associations, ski shops, hotel lobbies and more.
  • Travel Information Centres: including Travel Alberta, BC Info Centres and Alberta Chamber of Commerce.
  • Conventiondelegatespackages,tourorganizersand clients, individuals by request and more.


Where Canadian Rockies offers advertisers impressive impact. There are 410,000 printed copies annually: 270,000 for the summer edition; 140,000 for the winter issue.

Low Ad Rates

Where Canadian Rockies’ cost per thousand ad rate (CPM) is about $30 — less than half the Canadian magazine average and lower than other local publications.

Digital Editions, Internet & Social Media

Advertisers benefit from Where Canadian Rockies’ mobile media — digital editions, travel websites, online dining guides with links to advertiser websites plus Twitter, Facebook and Instagram.

Over the next 96 hours, Where readers are going to spend an average of $1,342 excluding travel costs.

Where Readership Survey

Where Canadian Rockies
Total annual circulation: 410,000
Editions: Summer & Winter

Where Readers
Gender split: 46% Male / 54% Female
Average age: 46 years
Average household income: $106,134
Manager/business owner/ professional/executive: 55%
Employed full-time or retired: 86%
Average annual vacation nights away from home: 17
Dining: 97%
Maps/attraction locations: 97%
Tourist attractions: 94%
Events/theatres/concerts: 92%
Shopping: 90%

Readers Rate Where 4 Out Of 5 Stars!

44% of Where readers keep their magazine for future reference

Source: Where 2013 Reader Survey; total sample 1,36

Compared to the average Canadian traveller, Where readers are:

57% more likely to shop

25% more likely to visit a gallery or museum

34% more likely to eat at a high quality restaurant

26% more likely to visit attractions