[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" column_structure="1_3,1_3,1_3"][et_pb_column type="1_3" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_image src="https://whererockies.com/wp-content/uploads/2019/04/MagMedia1.jpg" align_tablet="center" align_last_edited="on|desktop" _builder_version="4.4.1" hover_enabled="0" admin_label="Image"][/et_pb_image][/et_pb_column][et_pb_column type="1_3" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" text_font="||||||||" header_font="|700||on|||||" header_text_align="center" header_line_height="1.6em" text_orientation="center"]

An Essential Travel Guide Celebrating Over 40 Years

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Ads Attract Customers & Increase Sales

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Quality

Where Canadian Rockies is informative, colourful and graphically inspiring. Printed on quality glossy stock with a UV coated cover, surveys report over 900,000 annual readers, 53% of whom save a copy for future reference. [/et_pb_text][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_3_font="|||on|||||"]

Content

The authority on visitor information, Where Canadian Rockies accurately and logically tells travelers about activities, restaurants, shops and more. ‘Insider’ insights, in depth articles and detailed listings are included. Surveys report that the average time reading Where is 29 minutes. [/et_pb_text][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_3_font="|||on|||||"]

Brand Name Recognition

Established in 1936, Where is the world’s largest publisher of visitor magazines with 55 titles and 80 million readers annually. Travelers seek out this trusted provider of essential information in print and online. [/et_pb_text][/et_pb_column][et_pb_column type="1_3" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_3_font="|||on|||||"]

Targeted Distribution

Where Canadian Rockies effectively targets advertisers’ prospective customers. A survey reported that 84% of Where readers agree that its “ads provide useful and relevant information.” Where Canadian Rockies is distributed as a trip planning reference at 650+ outlets:
  • Banff, Canmore, Kananaskis, Lake Louise and Jasper: Hotels, information centres, stores, restaurants, car rentals and more.
  • Calgary and Edmonton: Airports, information centres, car rentals, motor associations, ski shops, hotel lobbies and more.
  • Travel Information Centres: including Travel Alberta, BC Info Centres and Alberta Chamber of Commerce.
  • Conventiondelegatespackages,tourorganizersand clients, individuals by request and more.
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Circulation

Where Canadian Rockies offers advertisers impressive impact. There are 410,000 printed copies annually: 270,000 for the summer edition; 140,000 for the winter issue. [/et_pb_text][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_3_font="|||on|||||"]

Low Ad Rates

Where Canadian Rockies’ cost per thousand ad rate (CPM) is about $30 — less than half the Canadian magazine average and lower than other local publications. [/et_pb_text][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_3_font="|||on|||||"]

Digital Editions, Internet & Social Media

Advertisers benefit from Where Canadian Rockies’ mobile media — digital editions, travel websites, online dining guides with links to advertiser websites plus Twitter, Facebook and Instagram. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row padding_top_bottom_link_2="true" padding_left_right_link_2="true" _builder_version="3.25" column_structure="2_3,1_3"][et_pb_column type="2_3" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_2_font="||||||||"]

Over the next 96 hours, Where readers are going to spend an average of $1,342 excluding travel costs.

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Where Readership Survey

[/et_pb_text][et_pb_text _builder_version="3.27.4" custom_padding="10px|10px|10px|10px|true|true"] Where Canadian Rockies Total annual circulation: 410,000 Editions: Summer & Winter Where Readers Gender split: 46% Male / 54% Female Average age: 46 years Average household income: $106,134 Manager/business owner/ professional/executive: 55% Employed full-time or retired: 86% Average annual vacation nights away from home: 17 Dining: 97% Maps/attraction locations: 97% Tourist attractions: 94% Events/theatres/concerts: 92% Shopping: 90% [/et_pb_text][et_pb_text _builder_version="3.27.4" custom_padding="10px|10px|10px|10px" border_width_top="1px" border_style_top="dotted"] ★★★★ Readers Rate Where 4 Out Of 5 Stars! PLUS: 44% of Where readers keep their magazine for future reference Source: Where 2013 Reader Survey; total sample 1,36 [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.25"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" header_font="||||||||" header_2_font="|700|||||||"]

Compared to the average Canadian traveller, Where readers are:

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.25" column_structure="1_4,1_4,1_4,1_4"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4"] 57% more likely to shop [/et_pb_text][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4"] 25% more likely to visit a gallery or museum [/et_pb_text][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4"] 34% more likely to eat at a high quality restaurant [/et_pb_text][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4"] 26% more likely to visit attractions [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]