Jasper - Where Canadian Rockies

Storms Pass, Community Lasts – Highline Outdoors Steps Up to Support COVID-19 Recovery in the Canadian Rockies

Storms pass, but community lasts. Highline Outdoors, owner of The North Face store in Banff and Wild Mountain in Jasper, is stepping up to help local mountain communities recover from the COVID-19 pandemic that devastated the tourism and hospitality industries in the Canadian Rockies. Thousands of people living in and…

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We Put You on the Map
& Increase Your Sales

Advertise to a Spending-Ready Audience
Jasper’s most popular maps reach visitors just when they’re ready to buy store products, meals, activities, entertain- ment, lodging and other services.

Travelers Rate Maps Their Most Important Amenity
89% of pleasure travelers rate maps as “important”. — US Travel Data Center.

The Best & Most Popular Map in Town — Folded & Notepad Editions
Folded Map (150,000 copies - 25% more than listed last year) The only free, to-scale map details Jasper National Park roads, waterways, trails and contour lines. Visitors find town, roadside and backcountry attractions and facilities while walking, car touring, cycling and x-c skiing. Maps of similar quality cost $10, so more visitors use this map than any other.

Notepad Map (55,000 copies) Also free, to-scale and detailed, the handy tear-off-the-pad format is especially useful for service-givers counselling travelers at hotels, information centres, attractions and other outlets.

205,000 Copies — Jasper’s Highest Circulated Visitor Map
Continual distribution at hotels, information centres, attractions, shops, restaurants and other outlets —
250 locations in Jasper, plus Hinton and ‘gateways’ as well as worldwide online edition circulation. An online version allows worldwide access. This massive circulation ensures your ad is seen by your prospective customers.

Found in High Profile Racks
Ours is the only map in IMPACT’s oak hotel racks, plus our own steel floor-standing and Plexiglas counter-top racks. Hundreds of impressive displays ensure our map is picked up by your desired clients.

Tried & True
Our Map has been a hit with travelers and tourism industry staff for 20 years.

12 Month Advertising Buy For One Low Price
Prices start less that 1 cent per copy.

BONUS 410,000+ Magazine Impressions Plus Online Exposure
Advertise in our map and get a free listing in Where Canadian Rockies magazine (410,000 copies annually in two editions), and on where.ca (with a link to your website).

For more information, please contact your sales representative:

Ken Wetherell

Kyle Kerpan

Warren Mackie